Assignment#4 Online/offline Marketing and Advertising

1. Design "basic" banner using any tools that you prefer. Where would you place the banner? How much, how long and why?

- I use https://www.canva.com/ to create the banner. I would like to place the banner via https://www.ladyissue.com/ because ladyissue is the website that popular among ladies and review about cosmetic and skincare product. I choose this website because it related to our product which selling organic cosmetic and skincare product. Moreover, I think if i place the banner at ladyissue.com, it will attract lots of ladies. 

- I use http://www.nbthailand.com/index.php?mo=10&art=42169519 which is an online marketing advertisement company to place my banner via ladyissue.com. I would like to post my banner around 30-40 days  and the cost is 12,000 baht.

2. Create (short) video to get the users to visit the site. The "original" video must be at least XX seconds/minutes. You should find out how long the video should be.  Where would you place the link to the video?

- Short video ads : https://youtu.be/_ul7I2f8iaw 

- I create the video via imovie application which is 13 seconds. The video shows the picture of the product and web address that customer can visit the website. I would like to place the video on Facebook page in order to attract more customers.

3. Develop media/content to be used for social media channels. Which channel(s) do you think the firm should use and why?

- Due to baewithglossy using Instagram as a main social media to sell the product. Moreover, baewiyhglossy also sell the product via Facebook page and Shopee. 

- I think baewithglossy should develop Instagram channel because baewithglossy using Instagram as a main channels to sell the product. In order to develop media and content baewithglossy should create some campaign such as let customer take a photo with baewithglossy products and hashtag #everydaywithbaewithglossy.  If they win the campaign they will get some awards. Baewithglossy should create some campaign in order to keep relationship with customers. 

4. Develop offline channel media with at least three examples. How would you make use of the offline media?

- Bag with logo

I think baewithglossy should produce the own bag with logo.

- Thank you card 

I think baewithglossy should create thank you card and attach to all orders. When baewithglossy delivery the product to customer, baewithglossy should attach the thank you card with customer name in order to keep in touch and let them purchase it again.

- Business card
I think baewithglossy should create business card with the information that where they can visit us and so on.

5. Specify the target audience for both online and offline marketing channels with the reference to "customer part" of your project together with the budget and duration.

- The target audience for both online and offline marketing channel is the same target. As the target audience of baewithglossy are who would like to use organic product and some who are ever used and would like to continue buying.